Public Policy and Digital Transformation of MSMEs: The Influence of TikTok Content Quality and Affiliate Marketing on Consumer Purchasing Decisions. Journal of Communication Science and Public Administration, [S. l.], v. 1, n. 4, p. 195–211, 2025. DOI: 10.66052/9wzxmr64. Disponível em: https://ejournal.scedui.com/index.php/jcspa/article/view/1043. Acesso em: 17 sep. 2026.