Pengaruh Financial Literacy, Investment Anxiety, dan Perceived Credibility of Financial Influencer di Media Sosial terhadap Intensi Berinvestasi pada Generasi Z di Sumatera Barat
DOI:
https://doi.org/10.66052/6evf1a45Keywords:
Financial Literacy, Investment Anxiety, Perceived Credibility of Financial Influencer, Intensi BerinvestasiAbstract
This study aims to analyze the effects of Financial literacy, investment anxiety, and the perceived credibility of financial influencers on social media on the investment intention of Generation Z in West Sumatra. This research uses a quantitative approach with an explanatory survey design. The population consists of members of Generation Z residing in West Sumatra, with a purposive sampling technique applied to 123 respondents who met the research criteria. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS) with the assistance of SmartPLS version 4. The results show that Financial literacy and perceived credibility of financial influencer have a positive and significant effect on investment intention, with perceived credibility of financial influencer having the strongest influence. However, contrary to the initial hypothesis, investment anxiety also has a positive and significant effect. Simultaneously, the three variables contribute 51.6% (R² = 0.516) to investment intention. This research is expected to serve as a reference for understanding the factors influencing investment intention and to encourage Generation Z to invest more wisely in the digital era.
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