Digital Transformation, Innovation, and the Future of Small and Medium Enterpris

Abstract

Article This aims to analyze the marketing strategies of MSMEs in the digital era and to understand the use of social media, marketplaces, and e-commerce in increasing business competitiveness.

Development technology digital has give huge changes​ to pattern marketing business micro , small , and medium enterprises (MSMEs) in Indonesia. Before the development of digital media, some big MSME actors still use method marketing conventional like sale direct and promotional from mouth to mouth . However , changes behavior a more diverse society Lots using the internet causes perpetrator business must capable adapt self with development technology . Research This aim For knowing the marketing strategies of MSMEs in the digital era and analyze utilization of social media , marketplaces, and e-commerce in increase Power competition business . Research This use method studies literature through data collection from 15 journals scientific and 5 relevant e-books with topic research . Discussion results namely : 1) utilization of social media as means effective promotion​ For reach more consumers​ extensive ; 2) the use of marketplaces and e-commerce is able to increase sales and expand the market, that digital marketing strategies are able to helping MSMEs in increase sales , expanding the market, strengthening connection with consumers , and increase image product . As for the renewal article This is an analysis of the integration of the use of social media, marketplaces, and e-commerce as an effective digital marketing strategy for MSMEs in Indonesia , digital marketing is an important strategy that must be implemented. applied by the perpetrator MSMEs to be able to survive and thrive in the midst competition modern business .