Entrepreneurship Development Strategies Among Generation Z: The Role of Entrepreneurship Education, Digital Literacy, and AI Technology
DOI:
https://doi.org/10.66052/z6y25k62Keywords:
Student Entrepreneurship, USK, Digital Literacy, Self-Efficacy, Business IncubatorAbstract
This article aims to develop a strategy for developing entrepreneurship among USK students, focusing on factors such as entrepreneurship education, self-efficacy, digital literacy, family support, and the campus ecosystem. The method used is a literature review, reviewing Indonesian journals published between 2021 and 2025 that discuss students' entrepreneurial interests, intentions, and motivations. The study results indicate that entrepreneurship education will be more effective when linked to practical experience, business projects, mentoring, and the use of digital media. Furthermore, self-efficacy, resilience in the face of failure, and environmental support have been shown to strengthen students' courage to start a business. The novelty of this article lies in the development of a strategy that not only explains the determinants of entrepreneurial interest but also formulates a more operational development direction for the context of USK students.
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